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Linda Bean's fast food lobster roll houses are getting some negative reviews in the places they have opened - as overpriced and not that good. Meanwhile, not all Maine lobster dealers agree with her crusade against Canadian lobsters. Her divisive marketing may end up doing more damage to the industry than good - because once you start tearing down a product better than your own, - and in the market Canadian hardshell lobsters always get preference over the softshell ones from Maine - you force customers to question everything. The fact is that divorcing Maine and Canada would destroy much of the value of Maine's lobster industry - but a wealthy crusading newcomer like Bean is more ideological than practical in her approach to the problem.
Linda Beans website: http://www.lindabeansperfectmaine.com/home.html